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How much do you know about the truth of the label of what you’re buying? good: Ethical Style: How Ethical Is ‘Artisanal’ Production? Like the watered-down ethical buzzwords “green” and “sustainable” and “organic” before it, the term “artisanal” no longer necessarily signifies hand-made, skilled craftsmanship. It means whatever a company says it does. That’s bad for conscious consumers, because truly artisanal products present several ethical upshots. Read more on GOOD.is

How much do you know about the truth of the label of what you’re buying?

good:

Ethical Style: How Ethical Is ‘Artisanal’ Production?

Like the watered-down ethical buzzwords “green” and “sustainable” and “organic” before it, the term “artisanal” no longer necessarily signifies hand-made, skilled craftsmanship. It means whatever a company says it does. That’s bad for conscious consumers, because truly artisanal products present several ethical upshots.

Read more on GOOD.is

Reblogged 1 year ago from good
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Tagged: artisanal, marketing, advertising, lying, .
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    DEAR MARKETING: STOP RUINING EVERYTHING COOL WITH YOUR POINTLESS ‘TERM’ WASHING. THANKS.
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    Lewis Black has a hilarious and astute take on this.
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    How much do you know about the truth of the label of what you’re buying?
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